Starting up a new business can be a treacherous process, which is attested to by the well-known statistic that new startups only have a 10% success rate. Many things must happen right, in order for a new business to be successful, and the vast majority of time those things do not line up. Making a successful business requires a lot of strategy, good decision-making, planning, and even some element of luck. But one thing that is definitely a necessary ingredient for success is customer acquisition. Simply put, you have to find your customer base if you want your business to succeed. If the people who want what you’re selling don’t know about it, you aren’t going to be making very much money. Some experts propose that failure to acquire the proper customer base is one of the primary reason’s that new businesses today fail. This is why it is absolutely critical that the proper marketing strategy is followed, and in the information age, that strategy is social media marketing.
Social media marketing is sort of like PR and marketing, combined into one thing, on the internet. Proper utilization of the internet is a major factor in the success of any business today, failure to optimize your website’s search engine rankings, or to create a strong social media presence can all spell disaster for a new startup’s marketing ambitions. In order to do these things properly, it helps to hire the assistance of an organization of professionals who specialize in exactly this service, generally known as a social media marketing agency. This type of organization is basically the modern equivalent of a PR or marketing firm, but tailored to the 21st century with a heavy emphasis on the internet, and social media in particular.
It’s common for startups to bootstrap their marketing in their earliest beginning stages. This makes perfect sense, as you won’t likely be able to afford to pay a marketing agency to help you out when you’re barely able to scrape together the money to build prototypes, write a business plan, and find investors. However, many business owners make the dire mistake of continuing to bootstrap their marketing even when they’ve crossed the threshold of acquiring investment and are beginning to get their business underway. When investors are on-board, and the sum of money being utilized is much higher, every business owner should invest in some level of services from a social media marketing agency. If you’re opening a restaurant, you probably wouldn’t want to make your sign yourself, you would hire a sign-maker to create one that looks professional and will draw people into your restaurant. The same principle applies to social media marketing; if you want it done professionally, you should leave it in the hands of professionals, and invest in their services. Sure, you could start a Facebook page, you could try to optimize your website for search engines, but you would never achieve what they will, and when these factors could really make or break your business, they are worth investing a portion of your budget.
One of the reasons this is such a great idea is that social media will help you find your niche. If you are a new startup, finding your niche is really the name of the game, especially if you plan to offer a unique and interesting product or service of any kind. The ability to advertise your product primarily to people who may actually be interested in it is something that is unique to social media, because there aren’t very many other opportunities in the older forms of media to do so. Television and radio advertisements, or ads in newspapers, all involve spending large sums of money to appeal to the masses, only a certain percentage of whom may be interested in what you have to offer. Compare this to social media, which has built in algorithms which know what people generally like, and help your company’s brand to find its way to those people. But only if you know how to use it properly, which you probably don’t. Yet another reason to hire a social media management agency.
If you want to establish your customer base and build a lucrative business in today’s market, social media and the internet absolutely must be an essential element of your strategy. And if you want that strategy to be executed properly, you should put it in the hands of professionals. As a business owner, you have plenty of other things to worry about, including running your actual business. With the help of a professional social media management agency, you can put your mind to what you set out to do, and rest assured that your internet marketing and PR needs are in good hands.